SEO Strategies in 2019

If you really want to be ahead between your competitors in your business game, it’s not enough to keep your eyes on the latest SEO trends; you should also anticipate some of the basic Seo strategies for coming year 2019.

But is it really possible?

The answer would be – yes and no. The thing is that we can’t predict what surprises search engines prepare for us. However, we can still make some predictions according to the latest updates and taking off  SEO trends. Some of them are mentioned below;

1. Watch Your User Engagement To Website

It’s a famous fact that Google makes everything visible to users, so it considers lots of so-called ‘behavioral’ factors while ranking any websites. Moreover, with this surety you would like to improve the conversion rate and increase time spent on your site. That’s why make sure the user is satisfied with your website starting from the content and finishing with the design.

Every SEO specialist should py attention to each & every user experience signals as:

·        Organic CTR (Click-Through-Rate)

·        Session Duration Time

·        Bounce Rate

·        Pogo-sticking

So how can you improve them? There some most important techniques:

·        Optimize Title and Description tags for better CTR

·        Create in-depth content

·        Use LSI keywords

·        Improve usability

·        Increase page load speed

2. Mobile Responsive Website

Nowadays around 85% of Google searches are made from mobile devices (in some niches numbers go up to 95%). That’s why Google has already rolled out mobile-first indexing and will be making the web more mobile-friendly in the future. So make sure your website has responsive design (I suggest using it instead of separate mobile version) or both mobile and desktop versions have equivalent content.

3. Video content

How often do you catch yourself watching a 15-minute video instead of reading a big article (even though it’s perfectly optimized and may answer your question)? According to research of networking giant Cisco, video content will take around 90% of all online traffic by 2021. So if you still sleep on video content, think about it in 2019. I suggest combining video content with your text articles, but don’t forget that YouTube videos should also be SEO-optimized.

4. Voice search has already captured SEO market 

Google voice search is no more about calling a phone number and telling keywords you want to find as it used to be back in 2010. Nowadays more and more people prefer using voice queries and commands (around 20% of mobile searches are made by voice). The future of voice search is still unknown, but it will certainly continue to become more intelligent, responsive, and accurate. So you should take into account some aspects of SEO that affect voice search:

·        Optimization of featured snippets

·        Long-tail voice-oriented keywords

·        Schema Metadata

·        Local SEO

5. Featured snippets is must in future SEO

If you make a query using a popular keyword, you would probably see not only paid and organic results in SERP as it used to be a decade ago but also a variety of featured snippets (knowledge graph, rich answers, instant functionality etc.). Google fills its SERP with more and more non-organic results, which is especially noticeable on mobile devices. The text, video or image are taken directly from the webpage that is linked to in the snippet. So if you optimize your page for the featured snippet, it may appear at the very top of SERP.

How to get featured:

·        Make sure your page already ranks high (according to Ahrefs, 99.58% of featured pages rank in top 10 of Google)

·        Ask the question in your article and answer it (use several questions in subheadings to cover more queries, but don’t overdo)

·        Use eye-catching images and videos

6. Content optimization and On-page SEO

When focusing on trends, you should never forget about basic on-page SEO. Having technical issues such as low page load speed, duplicate content or missing Title and Description meta tags, will demolish all your efforts. Keep in mind that even though you may know only some most popular Google algorithms/updates as Panda, Penguin etc.

7. Prioritize Pages in Website Navigation

Navigation is the most important structure element on your entire website. Why? Well, because it’s the first thing linking to your ‘other’ pages and it’s usually at the very top of the page, giving those links a lot of weight.

You can see, for example, that pages optimized for some of the most important keywords are linked to right from the navigation menu. These links are found on every page on the website, making those pages look very important in Google’s eyes.

That’s actually one of the reasons the Homepage has such high authority on all sites. It’s because, usually, the logo on every page links to it.

8. Use of Breadcrumbs to Website is a fruitful SEO strategy in 2019

Adding breadcrumbs can be very beneficial to your website, especially if you are dealing with an eCommerce business. This is due to the fact that they create structure within your site.

Most, if not all online stores, at least link their products from their category pages. This means that the category pages send some equity to the product pages, making them stronger.

However, I’m pretty sure though that you want your category pages to rank high, because those are the ones optimized for the keywords with the most search volume. With Breadcrumbs, you will consolidate the strength of your Category pages by linking to them with all your subcategories and related products.

On a custom platform you might not be able to do it yourself without coding knowledge. However, a programmer should be able to do it pretty quick, so it won’t be a big expense.

9. Daily Monitor Your Site

Daily monitor of your website is a must in present scenario. If you don’t track your rankings and traffic, you can’t spot the issues with your website.

What pages do the users leave quickly? You know you can improve those first, especially if the search volume for them is high!

Also, if you monitor your organic search traffic you can analyse the error and rectify it to generate progress and, at best, you will prove the tagline-- "labour reaps rewards" when search engines surprise you with boost in your page ranking.

You can use Google Search Console and Google Analytics to monitor your organic search traffic and issues with your pages. These tools are cost effective and fairly easy to install as long as you have access to your server. I recommend using Google Tag Manager to implement all tracking codes. They will be easier to manage afterwards.

If you want to go to the next level in SEO, you can try SEO tool named-- "HotJar", which creates a heatmap of where your users click most on a page. However, that’s a lot harder to understand and improve correctly, so an experienced person is required.

10. Install an SSL Certificate for more security purpose

SSL has become a ranking factor since a decade. If you’re wondering why, the answer is pretty simple i.e.; security. Cybercrime has been on the rise constantly and more and more people share more and more sensitive content on the web.

Comodo SLL certification is a good option for better security and rescue your website from bad ips & irrelevant content.

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