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Why Social Media Optimization (SMO) and Social Media Marketing (SMM) are two different entities in the context of digital marketing?  What is Social media optimization (SMO)? It is a process of making your website social media marketing ready; on the other hand Social Media Marketing (SMM) is a process to market your business on social networks. And we approximately mistaken as both were same!  Meaning of SMO: Social media optimization, is an extensive process, where you need to work on your website and web pages, so that they can perform in an optimum way on social media. As working as freelance, we follow an extensive process for social media optimization. Here are some of the most important techniques of SMO, we follow: Adding social widgets:  It’s always advisable to add social widgets and badges to your webpages. It enables your viewers to share your content easily on the preferred social networks. Your audience can pick and choose any ...

If you really want to be ahead between your competitors in your business game, it’s not enough to keep your eyes on the latest SEO trends; you should also anticipate some of the basic Seo strategies for coming year 2019. But is it really possible? The answer would be – yes and no. The thing is that we can’t predict what surprises search engines prepare for us. However, we can still make some predictions according to the latest updates and taking off  SEO trends. Some of them are mentioned below; 1. Watch Your User Engagement To Website It’s a famous fact that Google makes everything visible to users, so it considers lots of so-called ‘behavioral’ factors while ranking any websites. Moreover, with this surety  you would like to improve the conversion rate  and increase time spent on your site. That’s why make sure the user is satisfied with your website starting from the content and finishing with the design. Every SEO specialist should py attenti...